Easyjet Essay Example | Topics and Well Written Essays - 1250 words

Easyjet - Essay Example However, there are several areas that may be pointed out where the aim and objective behind provision of this site is not being satisfied and its full potential is not being harnassed, thereby undermining the potential market that exists for easyjet services. One of the first aspects that easyjet needs to look into is the fact that its B2B link is not clearly visible on the home page. The home page is crammed with several links, of which the B2B link is so small that older viewers who need glasses or those with any kind of visual disability may completely miss the access point. As Jakob Nielsen (1999) points out in his book on designing a good website, simplicity is one of the most vital aspects of designing a website, because the design of a page forms the most visible part of the webpage (p 2). He recommends splitting the material into several pages, but ensuring that each page provides a solid amount of content in a simple, easily viewable form. From this perspective, if easyjet is targeting the business community through its website, then one of its first priorities should be to separate out some of the information on the home page into other pages. For example, the information on airport parking or To/from airport can be included within other pages. There are too many navigation links on this one home page, but the one relevant to the business company is in a very small font and is lost among the other links. Moreover this link is not bolstered with any kind of graphic enhancement at all, therefore first of all the access point must be made more visible and included in a larger font. If it is to stand out on the page, then the link must be bold and highlighted and can be placed separately on one side of the page. Another aspect that must be borne in mind when opening such a cluttered page is the fact that download time will be much more because there are so many links on the one page. This is why simplicity in the page design is of utmost